10 tips for more radiance and expression in your hair

• Choose the shade that suits your type

The ideal hair colour harmonises with your skin undertone and eye colour. Cool shades such as ash or platinum blonde can enhance a rosy complexion, while warm gold or copper tones flatter olive or golden undertones. If you're unsure, a virtual colour tester or professional consultation can be helpful.

• Stay close to your natural colour

For a particularly harmonious result, it's advisable to choose at most one to two shades lighter or darker than your starting colour. This keeps the change natural and the maintenance manageable. Small colour adjustments can already have a big impact.

• Choose the right colouring type

Toners are suitable for short-term colour experiments and will wash out after several shampoos. Intensive tints provide more longevity and colour brilliance, while permanent dyes can deliver long-lasting results. Depending on your wishes and hair structure, you can find suitable options.

• Look for nourishing ingredients

Modern hair colours often contain nourishing oils or hydrating components. Such formulations can help keep hair looking smooth during colouring. Ammonia-free options or colourants with plant oils are particularly popular.

• Prepare your hair optimally

Good hair condition can contribute to a more even colour result. Avoid intense heat styling for a few days before colouring and treat your hair to a hydrating mask. Slightly unwashed hair with a thin layer of sebum can also be advantageous when colouring.

• Test the colour beforehand

An allergy test 48 hours before colouring can be a sensible precaution. A strand test is also recommended to better gauge the direction of the colour. This gives you confidence in achieving your desired result.

• Ensure you have enough product

For shoulder-length or very thick hair, more than one pack may be necessary. Having enough product helps ensure an even colour distribution. Plan a little extra so all areas are fully covered.

• Stick exactly to the processing time

The recommended processing time is crucial for the colour result. Longer processing does not automatically produce a more intense colour. Working precisely according to the instructions can contribute to an even and brilliant outcome.

• Care for coloured hair purposefully

After colouring, special shampoos and conditioners for coloured hair can help the colour intensity last longer. Gentle, sulphate-free formulas cleanse softly and provide extra care. Colour-refreshing treatments or glosses can be a useful addition between two colouring sessions.

• Think about protection and shine

Lukewarm water when washing and a heat protectant before styling can help preserve the vibrancy of your hair colour. UV-care products or a sun hat in summer also support maintaining colour brilliance. With the right care, your new shade will stay fresher and more expressive for longer.