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Face cleansing

10 tips for clear pores and a fresh-looking complexion

Thorough facial cleansing is the foundation for healthy, radiant skin and an effective skincare routine. Every day make-up, sebum, fine dust and environmental pollutants accumulate on the skin. These can clog pores and promote blemishes. With the right cleansing products and a tailored routine you strengthen the skin barrier and prepare your skin optimally for the application of serums and creams. Would you like to learn how to perfect your facial cleansing and help your skin achieve lasting freshness and balance?
  • Rely on minimalism instead of product overload

Too many cleansing products can irritate the skin and weaken the acid mantle. Start with a mild cleanser suited to your skin type — gel, foam, milk or micellar water. A targeted, simplified routine protects the skin barrier and improves the skin's appearance over time.

  • Identify your skin type accurately

Normal, dry, oily or combination — every skin has different needs. Oily skin requires sebum-regulating, oil-free formulations, while dry skin benefits from hydrating, lipid-rich cleansers. Knowing your skin type helps avoid poor purchases and irritation.

  • Use the appropriate texture

For normal skin, mild cleansing gels or cleansing milks are suitable. Oily and blemish-prone skin benefits from clarifying gels with antibacterial ingredients such as salicylic acid. Dry skin needs nourishing, hydrating products — preferably alcohol-free.

  • Cleanse in the right order

Start with make-up removal, then proceed to the actual cleansing. Afterwards, clarify the skin with a toner or micellar water to remove residues and prepare the skin optimally for skincare. Only then apply serum and cream.

  • Cleanse at most twice a day

In the morning you remove sebum, sweat and residues of night care; in the evening make-up and environmental dirt. Cleansing more often can dry out the skin and make it more sensitive. Excessive cleansing weakens the skin's natural protective function.

  • Pay attention to correct application

Massage the cleansing product gently in circular motions and rinse thoroughly with lukewarm water. Pat the face dry afterwards — vigorous rubbing irritates the delicate facial skin.

  • Avoid aggressive soaps

Traditional soaps can alter the skin's pH and attack the acid mantle. Specifically designed facial cleansers are pH-neutral for the skin and support the skin barrier.

  • Use exfoliants selectively

A facial exfoliant removes dead skin cells and stimulates cell renewal. However, it is not part of the daily routine — once a week is sufficient. For sensitive skin, choose gentle, non-abrasive options.

  • Add a mask if needed

For oily or impure skin, clarifying masks can reduce excess sebum. Hydrating masks give extra support to dry skin. Masks are a useful addition but do not replace basic daily cleansing.

  • Don't forget sun protection

After cleansing and care, daytime skincare should always include UV protection. UV rays accelerate skin ageing and can promote pigmentation — even on cloudy days. Sunscreen is therefore an essential part of a complete facial care routine.