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Oxytocin

10 ways to promote a key social messenger

Oxytocin acts in the human body as an important signalling substance that controls numerous processes in the brain as well as social behaviour. It is often associated with positive feelings such as connection and security and is particularly sensitive to social cues. But which everyday impulses could help positively influence this natural process?
  • Use pleasant sensory experiences deliberately

Pay attention to pleasant stimuli in everyday life, such as music, scents or a warm environment. Such positive sensory impressions can have a relaxing effect and positively influence body awareness.

  • Encourage mindful physical closeness in daily life

Regular hugs with trusted people can support natural physical closeness. Short gestures like a warm greeting or intentionally leaning in can also help activate positive social signals in the body and strengthen the sense of connection.

  • Support physical contact in the parent‑child relationship

Where possible, promote gentle physical contact such as cuddling, carrying or calm touches between parents and child. These forms of closeness can strengthen the emotional sense of security and enhance family wellbeing.

  • Use self‑touch

Simple gestures like placing a hand on the chest or consciously stroking your own arms can help you become aware of yourself. This form of self‑perception can contribute to inner calm and emotional stability.

  • Notice intimate moments in relationships

Take time for closeness in your partnership, for example through kisses, hugs or shared quiet moments. Such situations can reinforce feelings of safety and trust between partners.

  • Plan activities with trusted people

Intentionally set aside time with family or friends, for example for conversations, walks or shared meals.

  • Include contact with nature intentionally

Spend time in nature and deliberately make physical contact with your surroundings, for example by touching trees or plants. Such experiences can promote a sense of calm and grounding in daily life.

  • Integrate mindful moments into your day

Take short breaks to consciously notice bodily sensations, for example while breathing or sitting.

  • Use animal contact as a social complement

Contact with animals such as dogs or cats can provide a pleasant form of closeness. Stroking or playing together can help reduce stress and convey a sense of emotional warmth.

  • Use professional proximity offers consciously

In some situations, professional, non‑sexual physical closeness can also play a supportive role. It is important to observe clear boundaries and to use such offers only consciously and reflectively.